4 Things The Personalised Beauty Industry Should Consider When Collecting Data
Without data on individuals and their preferences, needs or habits, personalisation is not possible. However, at a time when consumers...
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Zoe Barnes
- May 18, 2020
- 3 min
How Can Beauty Brands and Retailers Build Online Loyalty?
The consumer is a fickle creature, and evermore fickle in an age where they can seemingly go searching for anything and everything they...
Zoe Barnes
- May 4, 2020
- 3 min
Developments Disrupting Traditional Business Models in The Beauty Industry
Traditionally, when thinking about shopping in the beauty sector, most people either have an image of a large retail store with numerous...