Zoe BarnesJun 1, 20203 min4 Things The Personalised Beauty Industry Should Consider When Collecting DataWithout data on individuals and their preferences, needs or habits, personalisation is not possible. However, at a time when consumers...
Zoe BarnesMay 18, 20203 minHow Can Beauty Brands and Retailers Build Online Loyalty?The consumer is a fickle creature, and evermore fickle in an age where they can seemingly go searching for anything and everything they...
Zoe BarnesMay 4, 20203 minDevelopments Disrupting Traditional Business Models in The Beauty IndustryTraditionally, when thinking about shopping in the beauty sector, most people either have an image of a large retail store with numerous...