• Zoe Barnes

5 Ways The Beauty Industry Can Benefit From Artificial Intelligence vs Human Employees




1) Higher sales


AI has been shown to lead to higher sales with, for example, chatbots and targeted questionnaires sometimes being able to quadruple the sales of a human employee, according to new research. Beauty AI and beauty personalisation technology knows a customer’s sales and browsing history and so can best define where sales have been lost in the past, something done at great speed beyond the capability of humankind, and how to potentially remedy the situation. Machine learning identifies patterns to determine how best to secure a sale or click-through, looking at many, many things and constantly dynamically updating itself. It is also available at all times whereas a sales assistant is only as effective as both customers and time will allow.


2) More personalised experience


A one-size-fits-all approach to beauty is more than a little old-fashioned, it’s short-sighted. Besides the general pitfalls it can also lead to customers losing faith or patience with a brand or retailers. There is the sense that a more personalised beauty recommendation, one that is useful across a range of products: skincare, haircare, makeup etc. is still something of an experience to be enjoyed and creates a good general user experience that is far easier to navigate. While a human employee may act as a compass, they’ll invariably be missing information and liable to fall back on bestsellers and favourites that may have worked for their customers in the past rather than truly being able to broach their needs. This is something solved by beauty personalisation technology.


3) Impartial recommendations


Nobody is truly impartial. All people have unconscious biases about those they come into contact with, or even may lack knowledge in certain areas not related to their lived or perceived life experience. This can sometimes result in negative experiences, especially for racial and gender minorities. Beauty AI personalisation technology can provide personalised beauty recommendations free of those biases and from the opinions of employees who feel they may know better than the customer, even though those same employees mean well.


4) Speed and efficiency


A human employee can’t immediately know the ins and outs, every ingredient, every benefit and every product that may be of interest to a customer. This is especially true when working with thousands of brands retailing hundreds of thousands of products and, for obvious reasons, they shouldn’t be expected to. Beauty AI personalisation technology works with great speed and efficiency across a huge amount of products to provide a tailored beauty recommendation.


5) Artificial Intelligence is a helpful tool in the hands of human sales assistants


Beauty AI technology is also a helpful tool in the hands of sales assistants. Walking into your local drugstore and knowing you have someone who benefits from both an external experience and a detailed, personalised catalogue is invaluable. After all, almost everybody seems to think they have dark circles under their eyes, but it can sometimes be good to have a second person to talk you through your particular issues and desires. For the cosmetics industry, Beauty AI personalisation technology can be a tool wielded by sales assistants as well giving them the ultimate helping hand in knowing what to look out for. This gives the customer both the benefit of a personalised, impartial service and the added comfort of having a fellow human to converse with.

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