Updated: Jan 4, 2019
AI advancements in industries like fashion isn’t big news, it’s been mainstream for a while now. But what about advancements in Beauty AI? Is the future of the beauty industry about to get a major technological overhaul? The 3 companies below are the ones to watch when it comes to finding the perfect product for your personal concerns and combining it with innovation, data searching algorithms and machine learning.
My Beauty Matches
My Beauty Matches provides personalised, impartial recommendations and price comparisons for every single beauty category; makeup, skin care, hair, body and fragrance. The algorithm was built four years ago using machine learning and has access to the world’s largest database of beauty product insights.
From their database of over 400,000 products you simply have to enter your specific requirements (dry skin, cellulite, damaged hair) and their beauty AI enabled personalisation software will find your top 3 best and cheapest matches, and will also tell you exactly why they’ve been recommended to you. No more wasting time and money on products that aren’t suitable for you. If that’s not convenient then I don’t know what is!
Curology provides personalised online acne care using machine learning and data analysis. Users download the app and send off a selfie, a questionnaire about their skin and what they’d like to achieve. They’re then matched with a medical professional who designs custom formulas to target the individual skin care needs of that customer. Curology say that they’re for the people that have had enough of “one size fits all drugstore stuff”.
Proven is a beauty brand that creates personalised skin care products based on their customer’s individual skincare needs. Their mission is to use AI to improve the daily lives of women by using machine learning to study the connections between different product categories, ingredients and review ratings. They also offer ingredient recommendations for their consumers. After the customer has taken the skin care quiz, the recommendations provided by the machine learning model are given to a cosmetic chemist who uses their expertise to create the formulations for the customer.
Interested in beauty specific AI and personalisation for your beauty brand? By using our beauty AI technology we can help you optimise your brand and increase its conversion rates by 30-300%. We have access to the world’s biggest beauty product insights database and are the first and only company in the world to offer beauty specific personalisation for every single beauty category.
Start your beauty AI personalisation journey with us today and book your free demo.