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Nidhima is the CEO of Beauty Matching Engine™ (BME) and My Beauty Matches™, spear-heading the Personalisation trend in beauty 5 years ago. Nidhima started her career in Investment Banking, looking at Big Data and studying Quantitative Analytics before qualifying at the London School of Beauty.


Since then, her solutions are recognised as Top 3 in the world for Beauty AI in various Beauty and Tech publications including Forbes and Vogue, and the proprietary technology is included in the ‘Best AI Practices Reports’. BME was also chosen at the Retail Week Awards for Best Customer Innovation, and as winner of the Best use of AI for Customer Experience Award at the Data Science Awards 2019.

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