The Recommendation Engine
for Beauty Products
Apply Beauty-specific AI to personalise and predict EVERY customer touch point. Enhance your shopper's experience with 1 to 1 Beauty Matches™ and drive revenue.
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We help you with a technology that targets your customers across smartphones, desktops, in store & more

How Can We Help You?

  • Apply dynamic machine learning algorithms to identify nuanced patterns within your customer datasets

  • Narrow down customer choice, predict the products your customer is most likely to buy, increase revenue & loyalty

  • Dynamically personalise product recommendations, complementary products, emails, landing pages, content and more with no need to set up manual campaigns


Why Choose Us?

  • BME works across ALL beauty categories

  • We have the world's largest beauty taxonomy database

  • Continuously optimise your conversion rates with our beauty - specific AI and personalisation solution

  • Powered by 7 years of historical, competitor & beauty intelligence data

  • We can personalise each touch point, from landing pages to emails 


Easy Implementation

Simple, fast, plug & go solution!

Takes you just a few hours & we do the rest of the work


Trusted by

Increase sales conversion rates

by 30 - 160%

Improve newsletter open rates up to 45%

Increase AOV

from 25 - 115%

# of retailers it's working on
# of brands it's working on
17.8 million
# of personalised product recommendations made

Retail Week Awards Finalist for Customer Experience 2020

Consumer needs will be met more strategically than ever before with the use of AI in beauty

Winner Best Use of Data/AI for Customer Experience

The personalization and machine learning technology has created the most powerful Beauty Matching Engine available.

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Beauty Matching Engine™ has helped us enable customers to navigate our product selection and boost self-service where they might otherwise rely on 1 to 1 contact with our team. While we know customers seek out and enjoy the help of our makeup artists, we recognise that people often prefer the convenience and speed of self-service.


Beauty Matching Engine™ has been invaluable in personalising our website across a number of touch-points, which has also been key in driving incremental conversion and revenue. While implementation was quick and straight-forward, we recognise the depth and scope of the platform and look forward to further exploring how we can leverage BME’s data across our customer marketing.

Rupert Samuel

Head Of E-commerce at By Terry

Start Achieving Great Results Today
Book a demo to find out how we can help you achieve great results too