The Recommendation Engine
for Beauty Products
Apply Beauty-specific AI to personalise and predict EVERY customer touch point. Enhance your shopper's experience with 1 to 1 Beauty Matches™ and drive revenue.


Power recommendations with automated beauty tags
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BME automatically extracts and creates accurate tags
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BME applies market intelligence to avoid cold start problems for your new customers
Based on ingredients, concerns, texture, and more to increase revenue and experience
Solution 1: Complete Personalisation Suite
Personalised product, checkout and homepages
Personalised add to basket pages
Personalised navigation






Solution 2
Virtual Beauty Assistant
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Show product match scores to boost confidence
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Highlight benefits tailored to each customer
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Improve Customer Experience and eliminate choice paralysis

Solution 3
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Create friction free shopping, especially on mobile
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Automatically recommend colour matched product upsells based on the colour selected
Personalised Autoselected
Colour Matches


Solution 4
Add Social Proof
Convert reluctant customers into shoppers by showing them how many other people have shown interest in the same product


Key Capabilities
Standard (up to 10k hits pm): £100pm + 5% commission on sales generated
Enterprise clients: for fixed fees please get in touch
Simple Pricing
No AB tests required. BME machine learns the best Beauty Matches™
Automated segmentation and rule building
Automated product tagging
Fully Automated
Copy paste our javascript code and send us your product feed and that is it
5 minutes plugin. Google Tag Manager friendly
Platform and country agnostic
Easy Integration



Trusted by






Increase sales conversion rates
by 30 - 160%
Improve newsletter open rates up to 45%
Increase AOV
from 25 - 115%
150
# of retailers it's working on
4,000
# of brands it's working on
21.1 million
# of personalised product recommendations made
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Retail Week Awards Finalist for Customer Experience 2020
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Consumer needs will be met more strategically than ever before with the use of AI in beauty
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Winner Best Use of Data/AI for Customer Experience
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The personalization and machine learning technology has created the most powerful Beauty Matching Engine available.




Beauty Matching Engine™ has helped us enable customers to navigate our product selection and boost self-service where they might otherwise rely on 1 to 1 contact with our team. While we know customers seek out and enjoy the help of our makeup artists, we recognise that people often prefer the convenience and speed of self-service.
Beauty Matching Engine™ has been invaluable in personalising our website across a number of touch-points, which has also been key in driving incremental conversion and revenue. While implementation was quick and straight-forward, we recognise the depth and scope of the platform and look forward to further exploring how we can leverage BME’s data across our customer marketing.
Rupert Samuel
Head Of E-commerce at By Terry