Zoe BarnesDec 17, 20193 minThe 3 Biggest Challenges Facing D2C Beauty Brands in 2020 The consumer. Fickle, drawn to new technologies and philosophies like a moth to the candlelight, and increasingly diverse in terms of...
Zoe BarnesDec 15, 20192 minWhat Can Beauty Brands & Retailers Gain From Investing in Customer Experience? Imagine you are at a restaurant. You’ve heard from a friend that the food is excellent, and want to try it out yourself. Having booked in...
Zoe BarnesDec 15, 20192 minAI-driven Personalisation Makes Beauty Shopping Easier & BetterBeauty shopping and the resulting purchase of beauty and cosmetics is highly personal in a way that most other shopping experiences don’t...